Hyundai Motor Company Australia

New vehicle product launch & training for the all new i30

As the Creative Director & Executive Producer for this event, Dee collaborated with technical producers, theEAR and Hyundai’s agency, Innocean.

Staged at the International Convention Centre Sydney, this epic 5-day event featured a rarely-seen curved 6 metre tall by 50 metres wide LED Screen. 5 hours of screen content throughout the launch and training sessions.

Live content comprised of 7 live executive speaker performances in rolling plenary and training sessions for 1000 Hyundai Dealer Principal, Sales Executive, Hyundai
Staff and Fleet & Government audiences in excess of 1000 pax.
Client: Hyundai Motor Company Australia
Producers: COMPANYdee & theEAR
Agency: Innocean Worldwide, Sydney
Date: April 2017
Photo credits in i30 courtesy of theEAR

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