Hyundai Motor Company Australia

Kona Launch

In September 2017 Hyundai Motor Company of Australia launched its’ new entrant KONA into the small SUV market.
COMPANYdee with theEAR were appointed to deliver a three-day event including a theatrical product launch integrated into a one hour plenary session, plus detailed training workshopd to HMCA’s dealer principal and sales staff network.

As Creative Director/Executive Producer Dee was responsible for concept development through design, production, and delivery in creative partnership with technical production maestro's theEAR, and in collaboration with Hyundai's global agency, Innocean Worldwide, Sydney.
Client: Hyundai Motor Company Australia
Producers: COMPANYdee & theEAR
Agency: Innocean Worldwide, Sydney
Date: September 2017
Photo credits in KONA courtesy of Paul Whitby & theEAR

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